Special Fruit’s best pick:  the BestChoice brand

Some of nature's produce is hard to evaluate without damaging it. The difference between a ripe and unripe pomegranate, for example, is hard to see with the naked eye, as is the difference between lettuce leaves that will remain fresh for several days and those that will soon start wilting. The wood content (and hence stringiness) of asparagus  is externally invisible, and many exotics are so specialised that few traders have the expertise to assess their quality.

For such produce, Special Fruit provides the 'BestChoice' seal of approval. 'BestChoice' guarantees quality, ripeness and consistency to our international markets. It sets a standard, and enforces it.